Are you just getting started with a pay-per-click ad campaign for your business?

Need help creating landing pages that convert paid traffic into leads and sales?

Ignowan will share 8 landing page mistakes to avoid at all costs


Multiple calls to action

Landing pages should be designed with one action in mind, to convert the visitor on a form. When there are multiple calls to action and paths for the visitor to take, you distract him/her from the main message.

One call to action, supported by compelling copy on a very usable landing page makes the user’s path to conversion clear, simple and intuitive.

Poorly written copy

With one simple call to action and intuitive path toward conversion well-written copy is essential. Of course grammar, punctuation and spelling are important factors to consider, but large bodies of unbroken text or an excessive amount of copy on a landing page are turnoffs for visitors.

Text should be broken up with short paragraph and bullet points. Just enough words to grab the reader’s attention.


Bad typography

Make sure that it’s easy to read. The size, the color, font and layout of the copy all have an effect on the user experience.

Avoid using copy that is too small or too light so that it’s difficult to read over the background. When using background image or pattern, check the layout on all devices to make sure there is plenty of contrast on all parts of the copy and that it’s legible.


Using low quality images

A well-placed image on your landing page will quickly provide context and convey your message to site visitors who are in a hurry-most of them are!

Poor quality images such as pixelated, generic or corny are a turnoff that can reflect poorly on your brand and make your offer less enticing.

Lengthy lead captures form

The offer needs to be so attractive to the visitor that they are willing to give up their name, email and other information in order to receive it.

Asking for too much or too personal in exchange for a simple offer will cause visitors to bounce.


Cluttered or complex page layout

Studies show that web users still read from left to right and from top to bottom. Keep that in mind when placing the landing page’s headline, copy, call to action and form.

A natural flow must be present, headline first; followed by a sub header to provide some context and make visitors wants to read then a combination of copy and images to sell your offer and finally the form with instruction on how to receive the offer.

Slow page loading speed

Research shows that a single second delay in your website loading time can result in a 7 percent loss in conversion and 40 percent of web users will abandon a website if it takes longer than 3 seconds to load.


Not optimized for mobile devices

75 percent of Internet use is done via mobile, yet many companies are still failing to present a mobile-friendly layout. You should consider how your landing page is adapted to your visitors on mobile devices.

Learn about to improve landing page here.

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